What does a certification mark indicate?

A certification mark is specifically designed to indicate that a product or service meets certain predetermined standards, which can vary by industry. These standards may relate to quality, performance, or other specific characteristics that a consumer can rely on when purchasing a product. The key aspect of a certification mark is its emphasis on compliance with established criteria, which provides consumers with assurance regarding the reliability and quality of the product.

This is distinct from a trademark, which primarily signifies the source of goods or services, or marks that serve purely promotional purposes. The ownership of a certification mark can also differ, as it can be owned by organizations or associations that establish the criteria rather than by a single business entity. Understanding this context helps clarify the role of certification marks in the marketplace, underscoring their function in aiding informed consumer choices based on quality and safety standards.