What is a service mark?

A service mark is a specific type of trademark that identifies and distinguishes the source of a service rather than a tangible product. It serves the purpose of protecting the brand identity associated with services provided to consumers, ensuring that the public can recognize the source of those services. This is particularly important because services can often be less tangible than products, making branding and identification critical for businesses.

In contrast, a trademark typically relates to goods (products), while a service mark indicates the origin of services. This distinction is crucial in business law, as it helps prevent consumer confusion and protects the interests of both businesses and consumers in the marketplace.