What is an example of a brand that has acquired secondary meaning due to its use in commerce?

The selection of Levi and Strauss as an example of a brand that has acquired secondary meaning due to its use in commerce highlights the concept of brand recognition and consumer association. Secondary meaning occurs when a brand name, originally descriptive or generic, becomes so commonly associated with a specific source or product that it transcends its initial meaning.

Levi and Strauss, particularly recognized for its jeans, has become synonymous with denim clothing over time. This association is reinforced through extensive branding, advertising, and the strong presence of their products in the marketplace. Consumers now directly correlate the name "Levi's" with a particular quality and style of jeans, rather than just a descriptor of the product itself.

When considering the other options, they do not fit as well as examples of acquired secondary meaning. For instance, Pampers is closely tied to its product category of diapers, but it primarily serves as a strong brand name rather than indicating a more generalized meaning. Generic paper towels are a term used to describe a product category and lack brand-specific recognition. Dove soap does have strong brand associations, but it does not carry the same level of secondary meaning as Levi and Strauss within the cultural context of denim and jeans.