What risk does the brand "Velcro" face according to its YouTube promotional content?

The correct answer reflects the concept of genericity in trademark law, particularly in relation to brand protection. A trademark can only be protected as long as it maintains its distinctiveness. When a brand name, such as "Velcro," becomes synonymous with the general product that it represents—such as hook-and-loop fasteners—it risks losing its trademark protection. This process can occur when consumers start using the brand name to describe similar products, regardless of their actual origin. Therefore, if "Velcro" becomes a generic term for any hook-and-loop fastener, the company may find it difficult to enforce its trademark rights against competitors using the term.

This highlights the importance of proactive brand management to ensure that a trademark remains unique and distinctive in the marketplace. The content provided in promotional materials aims to maintain the brand's identity and address this ongoing risk by encouraging consumers to recognize "Velcro" as a brand rather than a product category.