Which of the following is NOT a basis for denying trademark registration?

The basis for denying trademark registration primarily revolves around the intention to protect consumers and maintain the integrity of the trademark system. Immoral names can be denied registration because they may be deemed offensive or contrary to public policy, which reflects a concern for societal values. Reserved names are similarly denied as they are already designated for specific entities or purposes, preventing potential confusion among consumers.

Descriptive marks often face denial because they merely describe the goods or services without providing a unique brand identity. Trademarks must be distinctive and capable of identifying the source of a product or service to receive protection.

Excessive profitability, however, is not a recognized legal standard for denying trademark registration. The profitability of a business or its products does not interfere with the function of a trademark, which is to signify origin rather than profit margins. Therefore, it's not a valid reason to deny trademark registration.